Green Claims directive

This means the following will be banned from 2026 onwards:

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• Generic environmental claims such as “environmental friendly”, “climate neutral” and “sustainable” will be banned if these are made without any evidence
• No more Carbon offset claims - claims based on pure offsetting rather than real reductions won’t be allowed anymore
• Future claims must be checked and verified by independent third parties

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This is a huge step forward for consumers - to feel more empowered about their product choices and the ability to make transparent purchasing decisions.

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For businesses this means real reduction, sustainable products and careful choice of marketing claims. In order to communicate a positive climate impact, real reductions need to be achieved within the supply chain - rather than growing revenue and emissions and making up for it through non-related offset projects.

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Get in touch with us if you want to learn more about insetting and your reduction journey.

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